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An introduction to short and long tail keywords
If you’ve started looking into optimising your website for the search engines (also known as ‘SEO’), you will probably have heard the terms ‘short tail keywords’ and ‘long tail keywords’ bandied about....
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Two alternatives to keyword stuffing
Search engine algorithms change faster than the British weather, so it’s essential to stay up to date. Google is now actively hunting out and penalising sites that use ‘black hat’ search engine...
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What do you want to be known for?
It may sound like a question your mother might ask, but asking yourself ‘what do you want to be known for?’ is actually crucial to defining how customers find your business online. This is because the...
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